Paper and cardboard are two materials from the same family, sharing features and uses. As for the philosophy of Kubedesign, which finds its basis in transforming the cardboard into something iconic, to best represent it in this brochure, we have used as a point of contact, paper objects that could be associated with the five senses. We have immortalized these objects giving them the expressive force typical of Kubedesign products. In this way the object becomes a mediator between the meaning and the product.
The recipient is made fully aware of the potential of the interaction material.
The achievement of this goal goes through the five senses: only by touching all the sensory spheres will one reach a full awareness of the potential of the cardboard.
The achievement of this goal goes through the five senses: only by touching all the sensory spheres will one reach a full awareness of the potential of the cardboard.
